It’s no surprise that the downturn in major world economies poses a threat to business growth. As PricewaterhouseCoopers revealed in its 11th Annual Global CEO Survey published in 20081, the percentage of CEOs who say that they are 'very confident' about the potential for business growth has fallen for the first time since 2002. Competition is not diminishing, however, and CEOs continue to place demands on IT to deliver strategic business value as a means of differentiation.